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Free cpe webinars
Diversity & Inclusion One-on-One: The Pan-Asian Experience


Cost Free
Presentation Length 1.0 hour

Recorded DateMay 14, 2021
CPE:Not available
(archived webinars do not offer CPE credits)
Course LevelBasic
Course Description

As racism and hatred toward Asian Americans has risen over the past year, so has awareness for the need to be more intentional about fostering inclusion for Asian Americans in the workplace. Approximately 17% of professional staff in public accounting are of Asian/Pacific Island descent compared to roughly 6% of the US population. As a result, the Asian voice is often minimized in D&I efforts because of the perception of representation, which leads to assumptions about inclusion. 

Join us for a conversation with Jeff Chin, a Founder and Inaugural President, and current Board Treasurer at Ascend, the largest non-profit Pan-Asian organization for business professionals in North America. In this session, we'll talk with Jeff about the challenges of Pan-Asians in the profession and offer suggestions on what we all can do to be more inclusive of our Pan-Asian colleagues in the workplace. We hope you join the conversation!

Learning Objectives:

  • Identify workplace inclusion efforts for Pan-Asian professionals

  • Describe how bias impacts the Pan-Asian community in the workplace

  • Recognize strategies to ensure the Pan-Asian voice is included in and support by D&I efforts within an organization

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Jeff is a founder and the inaugural president and Treasurer of Ascend,  the premier non- profit organization dedicated to enhancing the presence, influence, and visibility of current and future Pan Asian business leaders. He is passionate about diversity and the importance of giving back to the Pan Asian and business community, such that he devoted full time as the volunteer leader of Ascend for 15 years.

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Jina Etienne, CPA, CGMA

Etienne Consulting
Diversity & Inclusion Consultant, Speaker & Trainer
(301) 778-5510


Jina is a consultant and speaker on diversity, inclusion, culture, and belonging. She creates training programs and workshops to help clients move forward in their D&I journey. She is a storyteller and speaks candidly about her experiences, hard lessons, and ‘aha’ moments that helped her understand the importance of individuality, the value of curiosity, and the courage it takes to “just” be yourself. Often described as “approachable” and “relatable” by her clients, she works with purpose and the intention of being engaging, practical, and immediately applicable to real-world situations. Jina draws from her unique background and mix of work experiences to offer examples and share insights designed to benefit everyone across the workplace ecosystem – executives, management, employees, and customers.

Previously, she was Principal Consultant at EtiennePartners (EP), a boutique consulting firm that offered a unique strategy development, workshops & coaching to leaders, executives and entrepreneurs. Co-founded with her husband, EP was a full-time partnership in both work and life. Although in different professions, their work often intersected around the importance of self-awareness in leadership and navigating conflict within teams. Combining their experiences, backgrounds, and work led to the development of their unique approach to D&I, which she continues to use in her practice today.

About Our Sponsor

Etienne Consulting's passion is diversity & inclusion. The company helps organizations and businesses, large and small, wherever they are on their journey to fearless inclusion. 

Etienne Consulting's work is informed by their unique mix of experience in public accounting & business consulting, association management & member engagement, and diversity & inclusion consulting and training. Although in a variety of roles and industries, their work has always intersected around the importance of self-awareness in leadership, clarity of purpose, and navigating conflict within teams.

This led them to develop techniques to deepen awareness and strengthen communication — core skills necessary for driving meaningful change in organizations. They work with businesses and firms to infuse diversity, equity, and inclusion across all aspects of people experience, operations, policy, communications, branding, and community & social responsibility. Their training programs and workshops are designed to bridge the gap between diversity and inclusion by offering concrete skills and communication strategies teams and use to build teams capable of leveraging their full diversity to drive innovation, growth, and lasting cultural change. They also offer support in developing, implementing, executing, and reporting on D&I strategy.