If you look at any list of the most common reasons small businesses fail, poor cash flow or lack of access to cash is practically always in the Top 3. So, it stands to reason that money management is a usual suspect when it comes to small business's biggest challenges. Yet, so often the advice we see surrounding cash flow deals with budgeting, pricing, and even well-timed loans and accounts payable practices. It is understandable that small business owners and their financial advisors focus greatly on maximizing profits through sales, good pricing, and smart spending. But the truth is this: no matter how great the budget or the plans for sales and spending for growth, if customers do not pay in a timely manner, all those plans become irrelevant.

Ask anyone who has gone through a business failure—great sales are great, but it's not nearly enough to succeed. So, why is it that we see so many apps and workflows focused on better budgeting, sales, and accounts payable management while overlooking the actual place where cash flow transforms into business health, where the financial rubber meets the road—good, old accounts receivable?

Join Kelly Gonsalves as she walks you through a tune-up to the engine behind all the cash flow planning. Rediscover why healthy A/R is still the linchpin holding up any cash flow and resulting budgeting strategy.

Learning Objectives:

• Determine how cash flow is directly tied up with accounts receivable—both long and short-term


• Evaluate other business practices also directly impacted by accounts receivable health


• Recognize what constitutes a healthy accounts receivable portfolio and process


• Identify what other thing somewhat connected to A/R also greatly affects the health and longevity of a business